At Ulta Beauty, we have been visionaries since day one. Seeing possibilities is what we did when we first created All Things Beauty, All in One Place™ — a store experience that connected with how beauty lovers actually shopped. And it forever changed the game.
Since opening our first store in 1990, Ulta Beauty has grown to become the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services.
You'll find more than 25,000 products from approximately 500 beauty brands across all categories and price points, including our private label Ulta Beauty Collection.
We offer the total beauty experience in store. Our licensed professional stylists customize hair, skin, brow and makeup services to fit our guests’ needs and preferences.